What it's used for
The company branding is used to shape the job application experience that applicants go through when applying to a job connected to Equalture. As part of the broader candidate journey, this branding ensures a consistent, recognizable, and engaging experience from the first interaction through the application process. By aligning the application environment with the company’s visual identity and tone of voice, we strengthen employer branding and create a seamless candidate journey that reflects your company's values and culture.
Basic Branding
These settings are available for all companies and all admin users.
To access and set up basic branding please follow these instructions.
Step 1: Log into Equalture
Step 2: Select “Settings”
Step 3: From the drop-down list select “Branding”
Step 4: From the toggle Branding/Advanced branding, make sure Branding is selected
Step 5: From here you can set the following settings:
Primary Logo - This logo shows in the application flow, team member flow and emails
Button colour
Button text colour
Hyperlink colour
Font - We can only support Google fonts that have the correct weights available
Step 6: Once you have added your company's branding check this on all Desktop and on all Mobile views on the right side of the screen.
Step 7: Once you are happy with the branding click on Publish
The changes made are now live for all current and future applicants.
Advanced Branding
This is an extra feature which can be added to your contract. If you are interested and would like to receive information about pricing, please reach out to your CSM or to [email protected]
Once enabled all admin users can access advanced branding settings.
Access and set up advanced branding:
Step 1: Log into Equalture
Step 2: Select “Settings”
Step 3: From the drop-down list select “Branding”
Step 4: From the toggle Branding/Advanced branding, make sure Advanced Branding is selected
Step 5: From here you can set the following settings:
Header Settings
Header logo - This logo will only show in the header of the application flow and the team member flow
Header colour
Header title - You can choose to enable this, which will add the header text and left-align the logo. If disabled the logo will be centre-aligned.
Header title text colour - If enabled you can then select the colour of the header text
Background settings:
Background colour: This will only show if there is no background image set
Background image
Landing Page
Welcome text - This can be customized per language, when no changes have been made to a language the default will show
Custom Page - this page is an optional step in for a user to add to the application flow. When selected the user is able to customise the following for every language.
Video - Add an embedded video from youtube or vimeo
Introduction text - Add any text to show on this page
Step 6: Publish changes
Once the user has finished editing their branding settings, they can then navigate to the final Publish changes step.
The user should first review the preview with all basic and advanced branding changes, both on mobile and desktop, on this page.
Then when they are satisfied with the changes, click “publish”.
The changes made are now live for all current and future applicants.
General Settings
Revert: This button shows beside the “next” button on each step of the branding settings, when clicked the branding settings will revert back to the current published branding settings.
Tips & Best Practices
Tip 1: We recommend that you use a colour palette that has already been checked against accessibility standards, as we do not support any kind of colour contrast checks.
Tip 2: We recommend to really check the branding on all desktop and mobile pages separately before publishing a page as it will go live immediately.
FAQ
What if the font that I need isn't in the list of options?
We can only support Google fonts that have the correct weights available
What will the applicant see if the landing page text is published when empty?
If left empty then the landing page will show Equaltures default text for that language.
What will the applicant see if the Custom page text and Video is published when enabled but empty for a language?
If the settings for the custom page are empty for the language the candidate has selected, then the custom page will not show for that candidate.
When does the green message on the “Publish changes” page show?
This page will only show if all current changes are published. If any changes are made to any basic or advanced settings, then this page will update to show the “pending publish” state instead.